This business is an incredibly attractive eCommerce opportunity. The brand offers body sculpting products including compression wear, shapewear, sweat belts, creams and other related products at attractive prices. The business was founded in 2017 and acquired by the current ownership in late 2019. Initially, the company sold exclusively on their website by leveraging the power of social media to their hyper-focused customer base to drive and convert clients and maximize ROI. The company recently added two additional websites to their portfolio, and and in 2020 expanded to Amazon and Walmart.
The brand boasts a tremendous online presence with over 1M followers across all social media channels and 1.3M emails in their internal database. They have solid domain authority, thousands of videos and user-generated content, plus thousands of backlinks to the main website (a great SEO foundation). Their newly launched Amazon store is also building significant momentum with thousands of product reviews and their products are climbing steadily higher in the search results.
The current ownership who acquired the company in late 2019 owns multiple businesses and lack the focus to run the business, so they elected to outsource operations. Including, warehousing and logistics and partnering with a third party firm to manage marketing and marketplace management, a move that negatively impacted revenue due to the lack of dedication from those companies. The company is too small to outsource. A dedicated buyer can consolidate the operations in house, cut significant cost and work on improving sales.
A buyer with eCommerce experience will immediately recognize the tremendous value offered. When the company was under focused management, it did very well: netting $1M+ every year since inception. Focused, experienced ownership can replicate the previous success the company enjoyed: the foundation is already in place. A buyer with an existing team or expertise can take this company to new heights, one easy way to scale is utilizing the current manufacturers and introduce additional products. additionally, implement many obvious overlooked marketing efforts such as adding a influencer marketing and SEO, as well as run paid, highly optimized advertising campaigns.
This is a great opportunity, priced very aggressively for a fast sale! If you’re a social media marketing pro, build on the brand, reviews and existing online assets. If you are in the clothing or active wear business, this company would be the perfect add-on. This opportunity will not last, so contact the Agent today.