This business is an incredibly attractive eCommerce opportunity. The brand offers body sculpting products including compression wear, shapewear, sweat belts, creams and other related products at attractive prices. The company was founded in 2017 and immediately enjoyed explosive growth and has generated more than $30M gross revenue over the past four years. Initially, the company sold exclusively on their website by leveraging the power of social media to their hyper-focused customer base to drive and convert clients and maximize ROI. The company recently added two additional websites to their portfolio, and last year expanded to Amazon and Walmart.
The brand boasts a tremendous online presence with over 1M followers across all social media channels and 1.3M emails in their internal database. They have solid domain authority, thousands of videos and user-generated content, plus thousands of backlinks to the main website (a great SEO foundation). Their newly launched Amazon store is also building significant momentum with thousands of product reviews and their products are climbing steadily higher in the search results.
The company was sold by the founders in 2019 to the current owner, who took the business in a completely different direction. Most notably, he outsourced both the marketing effort and the marketplace management, a move that negatively impacted revenue in recent months and affected the net profit due to high management fees. Combined with the fact that the owner also owns multiple businesses and is stretched very thin, nobody is guiding the brand’s marketing effort, and the brand is languishing.
A buyer with eCommerce experience will immediately recognize the tremendous value being offered. When the company was under focused management, it did very well: netting $1M in 2019, $2M in 2018, and $3M in 2017. Focused, experienced ownership can replicate the previous success the company enjoyed: the foundation is already in place. A buyer with an existing team or expertise can take this company to new heights and implement many obvious overlooked marketing efforts such as influencer marketing and SEO, as well as run paid, highly optimized advertising campaigns.
This business is a great opportunity, priced very aggressively for a fast sale! If you’re a social media marketing pro, reignite the founder’s market magic and restore these brands to their former glory. If you have an existing clothing or active wear brand, this company would be the perfect add-on. This opportunity will not last, so contact the Agent today.