Location, Location, Location!!
This deli serves hand crafted sub sandwiches (with vegetarian/vegan and gluten free options), salads, and soups, as well as chips, sodas, and desserts. This is all about location: it sits on one of the most famous streets in Hollywood, between some very well-known establishments! Therefore, they get a great deal of event foot traffic, regulars from the neighborhood who walk into the deli for a bite, and the drivers pulling over for a quick grab and go.
The location is perfectly designed for a quick sandwich on the go. The dining area is small, but still manages to seat 24 between the indoor and patio seating ... with a great view! The store includes a POS system for excellent record keeping, and the kitchen features 2 standalone refrigerators/freezer combos, plenty of dry storage, ample food preparation space and a private office to handle the clerical work. Both the dining room and sandwich prep areas are well-lit, clean, and very organized. The business is very organized and fully staffed with well-trained employees who follow the standard operating procedures posted throughout the kitchen.
The deli has become a favorite spot for locals and tourists. The business is 35% dine in, 50-55% take out, and 10-15% delivery services (Doordash, GrubHub and UberEats); they do almost no catering. The Seller purchased the business with zero restaurant experience. He has decided the industry is not for him, so he is looking for a successor. There are many opportunities to grow: step in as an owner-operator, reduce payroll, and increase profitability. The Seller does not advertise; a Buyer should focus on advertising and marketing to draw in new customers. An updated website (SEO optimized) would generate business, and the deli has no social media presence at all – start one to appeal to a younger audience. Catering is another opportunity, with high-rise buildings and a large medical facility in the area.
The deli is in a good high traffic location, ready to grow. The location alone is a great start, but strong marketing and an experienced operator can take it to the next level. Why spend several hundred thousand dollars on a new buildout, when you can get THE perfect location for ¼ the price? Contact the Agent today, this opportunity will not last long!