This well-established motorsports dealership has been catering to motorcycle enthusiasts for nearly 50 years! Their diverse product line includes a wide variety of dirt bikes, street bikes, side-by-sides, watercraft, power equipment, parts, accessories and apparel. The dealership also has a service department to keep the vehicles in top working condition. Brands sold include Honda, Yamaha, Husqvarna, and many more. This listing also (optionally) includes three pieces of real estate: the dealership, the warehouse, and a vacant lot ready for expansion. Strategically located off of a major freeway in the High Desert, this motorsports dealership is the perfect package for a growth-minded Buyer!!
This motorsports dealership is the most well-established in the High Desert, with very little competition nearby: the closest authorized dealers are almost an hour away. Their sales mix consists of parts & accessories (10%) service (5%), new cycles (72%, approx. 640 units/yr.), and used cycles (13%). Used cycles are usually trade-ins with the occasional consignment, and they have recently begun selling at (and buying from) bike auctions. The General Manager and Sales Manager utilize their combined 35+ years of industry experience to knowledgeably help customers and manage operations, while two OEM-trained mechanics keep customers' toys working in top condition. The owners are doing some day-to-day tasks such as HR and paying bills, but in practice are working 20-25 hours a week (tops) and have been in semi-retirement for the past five years.
The High Desert is the prime SoCal destination for off road riding on motorcycles, ATVs, and UTVs (side by sides), all within a few hours of driving distance of the major communities (LA, OC, San Diego, Inland Empire). Additionally, many local residents commute on street bikes "down the hill" to work in those communities, so there is a large local customer base. The dealership is located off of a major freeway, an ideal place to service both of these groups. On average, approx. 10K cars pass the dealership every hour ... free advertising!
The Sellers are at the end of their careers and aren't interested in investing the time and energy to grow, despite the huge potential. They work very part-time, don't really steer the business, and simply don't have growth mindsets. They're second generation owners, with no successors within the family. Therefore, they are seeking an energetic Buyer to take their almost 50-year legacy to the next level. There are many ways for a new Buyer to grow this dealership. Boost new and used sales by advertising and marketing (owners do very minimal), expanding the service department, and expanding the product line. Their website is great, but they do little to drive customers to it: digital marketing, SEO, and social media would give their website a huge boost. Sponsor and advertise at competitive events to expose the brand - the owners used to attend events regularly, but this has waned over the years. Build a warehouse on the vacant lot, and use the space to bring in more SKUs and expand into other brands such as Suzuki, KTM, etc. Service represents only 5% of sales yet is their most profitable department. This is a big opportunity to boost profits - promote, do mobile service at events, build YouTube educational videos, and grow the department.
This business is SBA Pre-Qualified! Several of our lenders have pre-qualified the business, with or without the real estate, for the right qualified Buyer. Reach out to the Agent for details.
This motorsports dealership is a fantastic opportunity: a proven dealership, the real estate is available, and in a niche industry with loyal customers. If you're currently in or are considering entering the industry, this motorsports dealership may be for you. Call the Agent today!!
Property Breakdown - available for purchase, either separately or together with dealership