This business is an incredibly attractive e-commerce opportunity. The brand offers body sculpting products including compression wear, shapewear, sweat belts, creams and other related products at attractive prices. The business was founded in 2017 and acquired by the current ownership in late 2019. Initially, the company sold exclusively on their website to their hyper-focused customer base by leveraging the power of social media to drive and convert clients. The company recently added two additional websites to their portfolio, and in 2020 expanded to Amazon and Walmart.
The brand boasts a tremendous online presence, with over 1M followers across all social media channels and 1.3M emails in their internal database. They have solid domain authority, thousands of videos and user-generated content, plus thousands of backlinks to the main website (a great SEO foundation). Their newly launched Amazon store is also building significant momentum with growing product reviews and their products are climbing steadily higher in the search results.
The current ownership (who acquired the company in late 2019) owns multiple businesses and lacks focus. They elected to outsource the operations including warehousing and logistics and partnered with a third party firm to manage marketing and marketplace management. This move negatively impacted revenue due to the lack of dedication from those companies; the company is simply not a good fit to outsource. A dedicated buyer can consolidate the operations in-house, cut significant costs and boost sales.
A buyer with e-commerce experience will immediately recognize the tremendous value being offered. When the company was under focused management, it did very well: netting $1M+ every year since inception. Focused, experienced ownership can replicate the previous success the company enjoyed: the foundation is already in place. A buyer with an existing team or expertise can take this company to new heights. Step one is to scale the current manufacturers by introducing additional products. Next, implement many obviously overlooked marketing efforts such as adding influencer marketing, improved SEO, and run highly optimized paid advertising campaigns.
This business is a great opportunity, priced very aggressively for a fast sale! If you’re a social media marketing pro, build on the brand, reviews and existing online assets. If you are in the clothing or active wear business, this company would be the perfect add-on. This opportunity will not last, so contact the Agent today.